Marketing viral

Google’s Search Stories Video Creator

Do you remember the Super Bowl ad « Parisian Love »? Do you love it? If so, now you can create your own search story using the Google style in only some minutes!

Google launched Search Stories Video Creator some days ago. How do you create a search story with this tool? It is a piece of cake! Just enter 7 keywords, choose a song, and Google’s new tool will create a 30” search story commercial.

Watch out the videos below. The first one is the introductory video and the other is the tutorial.

Travel Around the World in 80 Seconds!

Would you like to travel around the world? If so, you can do it in only 80 seconds. No kidding! Alex Profit, French photographer and Romain Pergeaux , French Producer, developed the project “Le tour du monde en 80 secondes” along with Sony.

After traveling 20 257 miles ( 32 600 km), Alex Profit made an amazing 80-second viral video which shows images of London, Cairo, Mumbai, Hong Kong, Tokyo, San Francisco, New York. Sony found a very good way to promote its new cyber shot hx5v (GPS integrated) used to recorded the video .

Check out the video below. Ah! If you live in France, you could win a travel around the world and Lonely Planet books! How? Go to www.tourdumonde80.fr. Goog luck!

Controversial 9/11 WWF commercial made by DDB

Last Tuesday, a controversial print ad that depicted September 11th happening with dozens of planes instead of two was released on several blogs and news sites worldwide. The ad was created in December 2008 by a team at DDB Brazil on behalf of the World Wildlife Fund (WWF).

The team that created the ad does not work any more with the agency. Sergio Valente, president of DDB Brasil, said the ad was presented to the WWF in Brazil in December 2008 and approved; it then ran once in a small local paper. Besides, he adds: “When I saw it, I said, ‘Stop running that ad!” . Besides, Adweek confirm today that the Brazilian WWF DID approve the ad print in 2008, as mentioned in an e-mailed statement from DDB.

Yesterday, a video version of the ad was released on Youtube, and it's even worse than the original print ad. While New Yorkers and Americans were appalled by the reference to that disastrous day, WWF still says that the print and TV ad were never approved. The video has been submitted to an awards show in the US and to the Cannes Lions International Advertising Festival.

This video will become a Youtube hit and it is a perfect ad for next week’s 9/11. Watch it and tell us what you think of.

A new Transformer Mac Book launched by la Poste

A funny Mac video of a transformer Mac Book Air!

Maybe, most of you don’t like the mail service of your country. La poste, French mail service, can generate different emotions on French people and they can use a lot of words for describing it but social media or viral. Believe it or not! La poste, a very traditional company, released a funny viral video about a new transformer Mac Book Air on June 15.

A transformer mac book !

The results are really good for this funny Mac video. The video has had more than 300 000 views on you tube and about 200 000 views on Liveleak since it was released. The Mac geeks spread the video everywhere. Why? They love to say that a PC can not turn into a transformer as this Mac Book Air does.

La poste funny mac video is related to the launch of a new web site, laposte.fr/lre that focuses on a 50-year audience. It is hard to say if La Poste has reached its objectives but its video is really funny (therefore viral) and we hope to watch another one very soon. We want more funny mac videos!!

La vidéo "dont vous êtes le héros" : Prototype

Voilà une vidéo personnalisée bien impressionnante !!

En marketing viral, on peut dire que la personnalisation de la vidéo est une vieille ficelle : qu’il s’agisse d’Orange avec le festival de Cannes , de cartes de vœux parlantes, de la campagne des verts pour l’Europe… Les exemples sont innombrables.

La force de ces campagnes ? Elles s’adressent directement à l’égo de la cible. Et l’on sait bien que l’égo est le moteur principal de la diffusion virale !

A l’occasion de la sortie du jeu Prototype sur Xbox 360 et Playstation 3, les marketeurs ont donc utilisé le nom et prénom de la cible, mais pas seulement. Ici, l’astuce consiste à mélanger photos et informations personnelles vous concernant… En les récupérant directement sur votre profil Facebook.

Allez donc tester cette vidéo, et dîtes nous ce que vous en pensez ! Personnelement je trouve ça vraiment très bien fait...

When wild students party.... A parodic viral video about over-photoshooting

This parodic viral video, made up by TheOnion.com, is a piece of news reporting a terrible event occurring during a student party : a dormitory fire.

The viral video pokes fun at the way teenagers are obsessed with taking pictures and making movies of their parties, instead of actually living the moment they’re spending… And getting aware the room is on fire.

The title of this viral video underlines with humour the excessiveness of their behavior : "Police Slog Through 40,000 Insipid Party Pics To Find Cause Of Dorm Fire".

Have we lost the (essential) sense of priorities, by focusing on mere technological stuff ? This is worth raising the question. And nothing's better than a viral video to spread the word !

Brave English girls test brassieres on the most extreme roller coaster

A group of brave underwear models tested Ultimo Bras on different roller coasters at Alton Towers resort, located in England. Several lingerie brands have successfully used the viral marketing in the past such as Agent Provocateur with Kylie Minogue. Besides, Victoria’s Secret has its own YouTube channel that promotes successfully its lingerie.

Ultimo, a British underwear brand, and theme park Alton Towers resort demonstrate with their viral video that Ultimo Bra could withstand the G-force generated by the different roller coasters. According to Michelle Mone from Ultimo, “Many women across the UK wear ill-fitting bras, which can not only cause discomfort and long-term health problems, but also accidental exposure at inappropriate times. We’re working with Alton Towers to advise which styles of bras riders should be wearing, proving that thrills don’t necessarily have to mean spills. Ultimo bras are built with the very best engineering and support, and today we have proved that – no matter the style or G-force – if you invest in quality, everything will stay perfectly in place!”The video has been seen 302,616 times since it was posted on June 15th on Youtube.

Some persons, especially women, don’t like this kind of advertising. Even so, everybody has to admit that it produces a tremendous viral effect not only in men but also in women.

Red Bull racing car did an amazing pit stop in Times Square!

Red Bull Racing team has released a video in which the No. 83 Toyota, drived by Brian Vickers, makes a NASCAR pit stop outside of the Mac Donald of Times Square. This video is an amazing form of guerrilla marketing and a very good hit of Red Bull.

The crowd was very surprised with the performance of the Red Bull racing team. Actually, the pit stop lasted 20.6 seconds. It is not the fastest one of NASCAR history but it is the fastest in Times Square history until now.

Red Bull is active not only in NASCAR races but also in Formula one. Its video generated more than 120 000 views in six days on Youtube. Whether you like or not NASCAR races you have to admit that it would be really awesome to watch the Red Bull racing team in any street of your city.

The amazing UEFA Champions League Final was on May 27th or on May 23th 2009?

Believe it or not! That amazing final started on May 23th on YouTube

. In fact, Reebok released a viral film then under the rhythm of the song “Anything you can do, I can do better”.

This new Reebok advert shows Barca’s Thierry Henry and Manchester United’s Ryan Giggs psyching each other out ahead of the Champions League Final. However, there is a touch of friendly love during the film. Before the match, Giggs said “Thierry and I know each other for years and are accustomed to have a little fun with each other. Wednesday in Rome, however, we will temporarily stop it!”

The Reebok advert was seen 125 000 times on YouTube. Maybe, you are not so happy with the Barca’s victory, but you have to admit that this viral film is really funny. Of course, the film permits Reebok to launch successfully the new Reebok Instante boot.

Gisele Bündchen dans un incroyable Flash Mob

Si l’on pensait au Brésil, on penserait tout de suite au football, au carnaval de Rio de Janeiro et aux belles brésiliennes ! Bien sûr ! Mais grâce à l’agence Giovanni+DraftFCB , on a une autre raison de se souvenir du pays de la samba. En effet, cette agence a réalisé une flash mob pour SKY HDTV avec le top-model Gisele Bündchen.

Gisele est assise sur un canapé rouge dans le hall d’un aéroport et chaque fois qu’elle utilise sa télécommande pour regarder un programme (un match de football américain, un film de guerre, la météo…), il devient réel ! Eh oui « TV is now real ».

La flash mob était nommée “invasion Airport TV”, réalisée par Nando Olivial et produite par Fernando Meireiller de O2 Filmes. Sky HDTV a investi 80 millions de « reales » dans le projet. Avec ou sans la belle Gisele , cette flash mob est incroyable ! Un véritable but brésilien !!!

C'est grave docteur?

Après la grippe espagnole, la grippe aviaire, la grippe porcine... c’est à votre ordinateur d’être tout grippé : inutile de mettre de l’huile pour soulager ses articulations toutes rouillées, c’est « viral » et ça s’attaque directement à vos zygomatiques.

Selon l’Organisation Mondiale de la Santé, on aurait affaire à une alerte de niveau 5 : déjà des milliers de victimes dans le monde, pour une pandémie qui se propage à une vitesse affolante (la vitesse de l’information)…

En somme, personne n’est à l’abri des vidéos virales. Selon les spécialistes, cette épidémie est redoutable pour deux raisons :

La souche du virus est mutante : chaque vidéo est différente des autres. Cela rend impossible toute tentative de vaccin.
Le temps d’incubation est très court : une trentaine de secondes en moyenne.

Les recommandations de l’OMS sont claires : « Evitez tout contact, restez chez vous, débranchez votre ordinateur, éteignez votre iphone, barricadez la porte en déplaçant tout le mobilier, installez un système d’alarme, postez un vigile et huit pit bulls à l’entrée, et, surtout, surtout, n’oubliez pas de truffer le jardin de mines ».

Mieux : partez vivre à la ferme chez votre grand-mère Henriette dans le fin fond de l’ariège, au moins là bas vous ne risquez rien (ne parlez pas aux moutons, par mesure de sécurité).

Mais voici le plus étonnant : selon le gouvernement américain, ce virus aurait une origine terroriste. En effet, la Secrétaire d'État Hillary Clinton a déclaré que « la menace émanerait de laboratoires marketing de grandes entreprises ».

Ils nous ont fait le coup pour rafler les puits de pétrole en Irak et en Afghanistan, et maintenant, ils pensent qu’on va encore gober tous leurs mensonges sans fondement? C’est qu’on n’est pas idiots, nous, hein, on se laisse pas embobiner comme ça!