This infographic, created by Flowtown, illustrates the demographics of the world's most popular Social Media sites. It compares 7 sites to one another in order to show  who are using those sites.

VIVmag, the first digital lifestyle magazine for women, has just released two videos on Vimeo  that show an interactive iPad version of its content. The magazine is going to cost 36 USD for a yearly subscription of six editions, or 6 USD per issue.

The co-directors Cory Strassburger and Ming Hsiung said: “We produced a motion magazine cover and feature spread for Viv Mag – an all digital magazine, which would allow us to create content that will be able to live on the iPad and other tablet devices where digital magazines can live”. Jeanniey Mullen, VIVmag’s chief marketing officer, said that the first edition is going to include a Fandango “Sex and the City 2″ advertisement, and interactive spreads for Kia Motors and Estée Lauder.

The videos below, created by Alexx Henry and Andrew Grant, were recorded with a RED ONE M-X sensor. The first video is a Feature Article Spread and the other one is a Motion cover.  Definitely, the use of that sensor and actors has permitted to create a new medium for infotainment but do you think that this digital magazine will be worth every penny of your 36 USD?

VIV Mag Interactive Feature Spread - iPad Demo from Alexx Henry on Vimeo.

VIV Mag Motion Cover - iPad Demo from Alexx Henry on Vimeo.

Pour comprendre la chose, je vous conseille la vidéo sinon aller consulter l'article.

Activer les sous-titres en français ;)

AppleiPhoneApps.com posted that the iPhone 3 2009 are going to be released on July 7 in wesetrn Europe. Although it is not possible verify this information, a July 17 release is reasonable because the other iPhone versions went on sale on Fridays (June 29, 2007, and July 11, 2008, respectively). You know that Apple likes to respect tradition! Tgrblog.com gives us the following good image of the iPhone3.

AppleiPhoneApps is also predicting that the $199 and $299 price tags will remain and Digitimes says that the initial run is expected to be between 4-5 million units. Here you are a list of what the new iPhone could offer:
•    A 600MHZ processor instead of a 400MHz processors
•    256MB of RAM that will permit you to see application speed improvements.
•    3.2 megapixel camera with a better lens and manual focus capability.  Perhaps we'll get a LED flash.
•    There are some rumors about a front facing camera but maybe it will not be available in this version of the iPhone.
•    Video capability on the iPhone with a rudimentary video editing.
•    A magnetometer or  built-in compass
•    32GB and 16GB varieties
•    The Broadcom chips inside the iPhone are built with FM transmission and reception capability. In other words, you could listen to FM radio and if you want, broadcast it to an FM radio.
•    Ability to send a pictures and video via MMS. In theory, the Iphone 3.0 software update will add the ability to send not only photos with MMS but also videos.
•    Turn-by-turn directions, we'll also get this due to the Iphone 3.0 software update.
•    1.5x the battery life
•    Apple logo on the rear side will light up

Maybe you did not like the other iPhone versions but I am pretty sure that you will love the new one. Have you heard anything else about the iPhone 3 2009? What do you think of it?

Les mères, surtout celles de la génération X, sont devenues très actives sur les médias sociaux et les technologies mobiles. En effet, l’étude « Digital Mom 2009» réalisée par Razorfish et Cafemom aux Etats Unis montre que:

•    65% font du réseautage personnel par les médias sociaux;
•    56% envoient des SMS par mobile;
•    52% jouent à des jeux en ligne.

C’est quoi une « digital mom » ? Selon l’étude de Razorfish et Cafemon,  il s’agit d’une mère qui utilise au moins deux plateformes web 2.0 et qui fait des recherches sur internet régulièrement, ou qui a fait des achats en ligne durant les derniers mois.

Scott Monty, « Head of Social Media » de Ford, nous donne plus de chiffres clés sur les “Digital moms” dans son blog.

•    16,5 millions  de femmes américaines avec enfant participent activement à la blogosphère ;
•    67% des « digital moms » cherchent des conseils en ligne afin de prendre une décision d’achat.
•    Les mères avec un travail à temps complet sont celles qui utilisent le plus les technologies, surtout les téléphones portables.

Les médias sociaux permettent aux « digital moms » de mieux concilier vie familiale et vie professionnelle. De plus, selon la firme marketing LimelitePR , elles contrôlent 85% des dépenses du ménage. En bref, les « digital moms » sont un segment à cibler pour le  lancement des produits en ligne, surtout parce que l’effet des campagnes virales peut se deployer davantage grâce à elles.