WWF Belgium has launched a campaign based on Darth Vader to promote the Earth Hour 2010.

The campaign video shows that Darkness can save the planet.

The video recreates Darth Vader in a misunderstood hero called Darth Fladder. One of the most famous bad guys promotes that a little bit of darkness can be a good thing against global warming. So he turns off not only his lights but also his laser sable.

Become part of the Earth Hour movement and turn off your lights for one hour on Saturday 27th March 2010 at 8:30pm. Join the dark side for saving the planet!