WWF Belgium has launched a campaign based on Darth Vader to promote the Earth Hour 2010.

The campaign video shows that Darkness can save the planet.

The video recreates Darth Vader in a misunderstood hero called Darth Fladder. One of the most famous bad guys promotes that a little bit of darkness can be a good thing against global warming. So he turns off not only his lights but also his laser sable.

Become part of the Earth Hour movement and turn off your lights for one hour on Saturday 27th March 2010 at 8:30pm. Join the dark side for saving the planet!

Last Tuesday, a controversial print ad that depicted September 11th happening with dozens of planes instead of two was released on several blogs and news sites worldwide. The ad was created in December 2008 by a team at DDB Brazil on behalf of the World Wildlife Fund (WWF).

The team that created the ad does not work any more with the agency. Sergio Valente, president of DDB Brasil, said the ad was presented to the WWF in Brazil in December 2008 and approved; it then ran once in a small local paper. Besides, he adds: “When I saw it, I said, ‘Stop running that ad!” . Besides, Adweek confirm today that the Brazilian WWF DID approve the ad print in 2008, as mentioned in an e-mailed statement from DDB.

Yesterday, a video version of the ad was released on Youtube, and it's even worse than the original print ad. While New Yorkers and Americans  were appalled by the reference to that disastrous day, WWF still says that the print and TV ad were never approved. The video has been submitted to an awards show in the US and to the Cannes Lions International  Advertising Festival.

This video will become a Youtube hit and it is a perfect ad for next week’s 9/11. Watch it and tell us what you think of.